The red airy background of the balloons confirms the satisfaction and joy of life of the buyers, the brand engraved in white letters in the form of an exclamation tells about the desire and opportunities of modern consumers to always be at the top. The circular shapes symbolize the store's constant, dynamic and cyclical activity in product development, which has no beginning and no end. top! in philosophy, the circle symbolizes an inexhaustible desire to improve and develop, and to create ever new joy for its customers.