Iveta Zemīte, a hairdresser from Jēkabpils, won the main prize of the annual autumn lottery of the local store chain top!, a Škoda Kamiq. The lucky purchase was made on 12 September at the top! store located at 12 Nameja Street, Jēkabpils. Three cash prizes of EUR 500 and thirty-six cash prizes of EUR 100 were also raffled off, making 40 of those customers who entered the lottery happy. The full list of winners is available on the website www.toploterija.lv.
Iveta recalls the day she made her lucky purchase: “I usually like to tinker around in the kitchen, but that day I decided that making a pot of soup just for myself wouldn’t bring me any joy, so I went to the nearby top! and bought some ready-made pickle soup and some everyday goods. I couldn’t have imagined that such an unusual purchase would result in such a win. When the lottery began, I jokingly stated, “It will be my car,” but those around me were sceptical. I believe that thoughts have great power, and although I am still stunned, the confidence expressed in my words proved to be true.”
Iveta enthusiastically took part in the top! lottery and registered a total of 13 receipts, including her own, her mother’s, and her daughter’s. She admits that unlike the others, which she carefully kept, she absentmindedly tucked this receipt into her pocket with the intention of throwing it away, but her intuition prompted her to keep it. The number 12, such as 12 September and 12 Nameja Street, appears to have held a significant meaning.
The car owner views the surprising victory as a glimmer of hope during a dark period of life, which has become the family’s daily reality. “I am convinced, wholeheartedly, that my husband sent the car as a gift to our entire family, watching us from the edge of a cloud; it is like an incentive for new dreams and adventures. Everything in life has its own equilibrium. After experiencing moments of sadness, happiness eventually finds its way back,” shares Iveta.
Every year, there is a steady rise in the number of lottery participants. This year, the total number of registered receipts exceeded 100,000. The most active ones to register them were buyers in the Vidzeme and Riga regions. As usual, women tended to have more faith in miracles and luck.
“The top! autumn lottery has become a cherished tradition and a heartfelt way to thank our loyal customers for choosing top! stores for their everyday shopping. This inspires us to continuously improve and offer affordable prices, high-quality local produce and an unforgettable shopping experience. We are delighted to announce that this year we have successfully rewarded 39 customers with cash prizes that will be a great help in everyday life. We are particularly thrilled for the grand prize winner, Iveta Zemīte, whose victory serves as a testament to the power of believing in luck. Every year, we eagerly anticipate the grand prize draw to personally congratulate the winner with a phone call,” says Ilze Priedīte, Member of the Management Board and Marketing Director of the store chain top!.
From 7 September 2023 to 29 November 2023, everyone had the chance to win one of 36 gift cards valued EUR 100, three cash prizes valued EUR 500, and the grand prize: a Škoda Kamiq. The lottery’s prize fund amounted to EUR 24,600. In order to enter the lottery, customers were required to make a purchase of at least EUR 10 at a top! store, either in-person or online. They then had to register their purchase receipt on the website www.toploterija.lv and keep it safe in case they won. Lottery permit number 7833.
About the retail store chain top!
The retail store chain top! is the largest store chain owned by Latvian business and the third largest retail chain in Latvia. There are currently 207 food stores in Latvia operating under the trademark top!, owned by 12 local companies. In total, more than 3,500 jobs are provided, supporting local producers and suppliers across Latvia.