As Latvia’s national holiday approaches, the top! store network continues a beautiful tradition — for over a decade, customers have received Latvian flag ribbons at checkout, which they can wear with pride. This initiative symbolizes respect, unity, and love — for our people, traditions, and local producers whose dedication and hard work strengthen Latvia every day.

This year, we invite everyone to pause for a moment and feel — how truly rich we are. Our people, land, flavors, and traditions — all of this shapes our national pride.
“My Latvia. My Pride.” — words that warm the heart and unite us all.

“Latvia is so flavorful, fragrant, and strong — that’s why we have every reason to be proud,” emphasizes Ilze Priedīte, board member of the local top! store network.

The tradition of gifting Latvian flag ribbons has become a heartfelt and unifying gesture that brings together thousands of people across Latvia every year. With this initiative, top! stores aim to remind everyone that patriotism begins with everyday choices — by supporting local businesses and choosing products made in Latvia.

“We believe that pride in our country is visible not only on holidays but also in how we live every day — by choosing local and caring for our community,” Priedīte continues.

We invite everyone to visit their nearest top! store, receive a Latvian flag ribbon, and wear it proudly — for Latvia, for all of us.
And to get an even closer look at the work of local producers, we invite you to watch video stories about how our favorite products are made — with love, care, and pride for Latvia. Watch here: etop.lv/vietejie-razotaji

About the top! store network
The local top! store network is a 100% Latvian-owned company, belonging to 12 local entrepreneurs, with 219 stores across Latvia.
For 25 years, top! stores have been part of Latvia’s retail traditions — supporting local producers, providing jobs to local people, and ensuring that Latvian shoppers have access to high-quality, locally made products every day.