After three years of development and overcoming numerous challenges, the local retail store chain top! is launching the mans top! loyalty programme in its anniversary year. This initiative aims to make everyday shopping more convenient and rewarding for customers. Members of the mans top! loyalty programme will have the opportunity to accumulate top! cash with their purchases, access exclusive discounts, enjoy holiday promotions, and benefit from various special offers.
“This project, initiated over three years ago, required a great deal of effort, as developing a loyalty programme was a complex task. It took us considerable time to find solutions for integrating the 12 systems of the association’s Partners. Despite the lengthy process, we are proud of the work accomplished and satisfied with the results! The wishes and experiences of our customers have always been our priority, and this loyalty programme is an excellent way to strengthen our relationship with them. It provides customers with the opportunity to be the first to know about promotional offers, accumulate top! cash, enjoy other benefits, and take advantage of solutions for a more comfortable shopping experience. The mans top! loyalty programme is free to join via the mobile app. Customers who prefer a physical card can purchase one and complete their registration on the website www.etop.lv, where they can also track their shopping history and access other programme benefits. At the same time, we want the shopping experience to be not only convenient but also to foster a sense of belonging to the local community,” emphasises Ilze Priedīte, Member of the Management Board and Marketing Director of the local store chain top!.
In line with sustainable development requirements, customers will have the option to receive a digital receipt via the top! mobile app or website, eliminating the need for paper receipts. This feature will also allow users to conveniently track their shopping history and create shopping lists, which can be easily shared with family or friends. Creating a shopping list not only helps organise everyday shopping more efficiently but also encourages thoughtful and mindful purchases. It will be an excellent tool for budget planning, tracking priority purchases, and ensuring that no essential item is forgotten — including that one specific item you originally went to the store for.
“We believe that your celebrations are our celebrations. That’s why loyalty programme members will receive a 20% discount on selected product categories for their birthday or name day. To make shopping even easier, the latest price offers will be available in our app and on the mans top! profile on our new website. And this is just the beginning! Throughout this anniversary year, we will continue to expand the customer programme benefits as a way of expressing our gratitude for 25 years of customer loyalty,” says Ilze Priedīte, outlining the benefits of the loyalty programme.
"We know that everyday life can bring moments when you’re unsure what to cook for dinner or how to surprise your loved ones on a special occasion. That’s why the top! team has created a collection of recipes to serve as both a practical guide and a source of inspiration, with new ideas added regularly. But that’s not all — we have also thought about entertainment, offering a selection of games that can be played anytime, anywhere,” comments Ilze Priedīte.
We invite everyone to join the local club and enjoy the benefits of the mans top! loyalty programme! For more details about the loyalty programme, visit the website: https://etop.lv/en/my-top
About the retail store chain top!
The retail store chain top! is the largest store chain owned by Latvian business and the third largest retail chain in Latvia. There are currently 210 food stores in Latvia operating under the trademark top!, owned by 12 local companies. In total, more than 4,000 jobs are provided, supporting local producers and suppliers across Latvia.
Information prepared by:
Ilze Priedīte
Member of the Management Board and Marketing Director of the store chain top!
pr@toppartika.lv