On August 28, in the Pļavnieki neighborhood – at 30 Andreja Saharova Street, in the shopping center “Augusts” – the largest store top! in Riga has officially opened. More than 1.5 million euros have been invested in the new store, creating 50 new jobs. Covering 1,028 square meters, the store offers a wide range of local and fresh products at special prices available exclusively at this location.
The new store top! is strategically located near two of Riga’s most densely populated neighborhoods, making it a convenient shopping destination for local residents – whether for quick everyday purchases or larger, planned family shopping trips. The store features unique promotional prices tailored specifically to this location, ensuring that every customer can find their preferred products at the best value. With the opening of the new store, 50 new jobs have been created for local residents. These employees will ensure the store operates smoothly every day and will offer freshly prepared bakery and culinary products made with care and love.
“We are truly pleased to expand our store network in Riga, especially in this area where many families, children, active individuals, and seniors reside. When creating this new store, we paid special attention to offering a broad range of Latvian-made products. By supporting local producers, we not only strengthen the economy but also the well-being of local residents. It is important to us that every customer finds the desired products at affordable prices in their neighborhood store and that each visit is not only practical and convenient but also enjoyable – creating the feeling that we genuinely care about people and their needs,” says retail store top! board member and marketing director Ilze Priedīte.
Opening Day Festivities
On the opening day, the first visitors enjoyed a spin-the-wheel prize game accompanied by live music. All customers were invited to try various product tastings, while younger guests were treated to balloons and sweets.
Shortly before the opening of top! Augusts, the nearby café Pasēdnīca also opened its doors, offering guests a taste of homemade-style breakfasts, lunches, and dinners – available both on-site and for takeaway.
Customer Convenience
Alongside the new store top! opening, an additional entrance to the “Augusts” shopping center was opened, making access more convenient for nearby residents. To ensure a smooth and fast shopping experience, the store features both traditional checkout lanes with cashiers and six self-service checkouts. Customers can also take advantage of both surface and underground parking facilities.
top! Augusts is open daily from 8:00 AM to 10:00 PM.
Assortment and Special Offers
The new store top! places special emphasis on fresh products. The assortment has been thoughtfully curated based on customers’ daily needs and shopping habits. The store supports local producers and ensures a consistent supply of high-quality, locally made products.
At top! Augusts, customers will find:
• a wide range of fresh meat, cut on-site, sourced from Latvian farms,
• fresh fish,
• pastries and fresh-baked bread made in-store,
• a deli section with take-away meals, salads, and snacks,
• the option to order celebration cakes, snack platters, and other treats for special occasions.
Employee Well-Being – A top! core value for 25 Years
“To ensure employee stability and well-being, we provide not only everyday benefits but also dedicated spaces for them to enjoy meals, rest, and prepare for the workday. We believe that a valued employee delivers quality and heartfelt customer service, which in turn creates a positive experience for our clients. Only by taking care of our employees can we ensure every visitor feels welcome and leaves satisfied,” emphasizes Priedīte.
top! takes special pride in its loyal employees – many have been with the company for over 10 or even 20 years, fully embracing the company's values and goals. This shows that employees are genuinely important to the company, and every effort is made daily to ensure they feel appreciated, safe, and motivated. In addition, employees receive competitive salaries and a clearly structured incentive system that not only provides financial security but also encourages them to achieve higher goals.
Brand Identity of the top! Retail Network
While the retail network top! is primarily known in Latvian regions, the company is pleased to offer residents of the capital city a true local shopping experience – featuring a carefully selected product assortment with a special focus on local goods that cater to various tastes and daily needs.
This year, top! introduced the loyalty program “my top!” which also brings benefits to visitors of this store – including special prices on products, accumulation of top! money, and birthday and name-day discounts, making shopping even more rewarding and enjoyable.
Design and Sustainability
The store’s design follows a new concept inspired by Latvian nature motifs, creating a warm and pleasant shopping atmosphere. With sustainability in mind, the store is equipped with energy-efficient lighting and the latest generation eco-friendly refrigeration systems using CO₂ gas, ensuring high performance with minimal environmental impact.
About the Project Developer – SIA “Firma Madara 89”
SIA “Firma Madara 89”, one of the largest companies in Latvia and a top! retail network partner and co-owner, was founded in 1993 with 100% Latvian capital. Today, it employs nearly 2,000 people. Over the years, the company has successfully expanded, now operating 109 top! and mini top! stores, 11 Labais, 5 Skapis, and 7 Pasēdnīca food service locations across cities and rural centers in Latvia. The company also manages product deliveries from two logistics centers in Riga and Smiltene.
About the top! Store Network
top! is the largest food retail chain in Latvia owned by local entrepreneurs. Currently, 217 top! stores operate across Latvia, uniting 12 local companies and providing over 4,000 jobs.
The company is committed to providing high-quality food products at accessible prices, especially supporting local producers, caring for employee well-being, and implementing sustainable practices in daily operations.
For more information:
Ilze Priedīte
Board Member and Marketing Director
Email: pr@toppartika.lv